Not only is Ronald McDonald endorsing Taco Bell Breakfast, but there are quite a few Ronald McDonalds involved.
In case you hadn’t noticed, Taco Bell has an all new “Wake Up Live Mas” breakfast menu, filled with all sorts of menu items with cobinations of eggs, bacon, sausage, cheese and a variety of wrapping, be it tortilla, flatbread, crunch-wrap or a waffle. As part of their advertising campaign, they got Ronald McDonald to endorse them… sorta.
Ingenious, right? Well, in case you were wondering how the real McDonalds would respond, they went to Facebook…
“Imitation is the sincerest form of flattery.”
We’ll see how things heat up between them when the battle has been waging for a few months and profits are affected on more than just one or two weekends. I’m not predicting another Pizza Hut / Dominos battle, but it’ll be an interesting one.
