As you wake up this Sunday morning for another day of football, you’re probably ready for some grub. There’s plenty of options out there, too. Pancakes, sausage, omelets, crepes, eggs, toast, bagels, bacon.

Or, if you think it’s never too early to get into a football Sunday mood, how about Gronk Flakes?

No, I’m not kidding you. And this isn’t photoshopped. Gronk Flakes are a real cereal that you can have for yourself for only 10 bucks! It seems like a great deal until you notice that the box says its volume is only 14 ounces.  To compare, a 10-dollar box of frosted flakes gets you 61.9 oz.

Maybe it’s reserved for kids who have a parent making NFL money.

No, actually the cereal proceeds apparently go to a good cause: the Gronk Nation Foundation. It’s like the Lochte Nation, except noticeably less douchy.

Admittedly, I haven’t tried the food yet and probably won’t, but there are a number of things that intrigue me just from the box. First, it’s the Limited Edition Collector’s Box. Who not named ‘Gronkowski’ would collect this thing? I didn’t even keep my Michael Phelps Wheaties box and he has over 20 friggin’ Olympic medals! Forgive me for being crass, but if I didn’t ‘collect’ the Batman squirt gun, I’m probably not going to hold onto this cardboard box.

Then there’s the emoticon in the title. No, his name isn’t Swedish, the people who designed the cover were just trying to have some fun. But, really, it makes Gronkowski look kind of bad. Correct me if I’m wrong, but that letter and punctuation marks looks a hell of a lot more surprised than the Rob himself.

And I LOVE the fact that it’s copyrighted. You know, just in case Glugio ‘Gronk’ Nicandro also decides he wants to get into the breakfast food business.

So go out there and grab your box of Gronk Flakes today. They’re frosted, and, at the same time, somehow fat free. If Wheaties is the breakfast of champions, this must be the breakfast for whoever loses to those champions.

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NOTE: This story was originally published on SportsHead. To read this article and others click here.
When Bryan isn’t writing, he is on Twitter! Make sure you give him a follow @bclienesch for NFL updates and other shenanigans.