Don’t get me wrong, I’d love to have a new car, but lately the commercials I’m seeing are absurd.

In a time where the economy is in bad shape with a huge part of the blame going to poor fiscal responsibility, why would car makers think it’s appropriate for people to just surprise their mates with a new automobile?


That’s fine if you’re Oprah, doing one of your yearly audience appreciation deals, but for most people, it’s not in the budget.

Maybe I’m tighter with my wallet than some of my fellow Americans, but it’s because of that mindset which leaves me money left over at the end of the month instead of living paycheck-to-paycheck.

I buy my wife random gifts from time to time, and some of the gifts I’ve bought have cost me a big trip to the ATM.  She and I came to an agreement that there should be a spending limit on random gifts (for each other and gifts we give ourselves).  We each make a decent salary, but along with that comes the fact that we live in a high price area, and most of the homes around us are a lot bigger than we could afford right now.

In order for us to be able to give each other a gift of a brand new automobile, we’d have to be millionaires.  I understand that some people who make a similar salary to ours are probably willing to spend more on gifts for one another, but I find it very difficult to believe that anyone in my tax bracket (or the one above) would surprise their mate with the gift of a car.

If there’s a car that a couple has talked about purchasing and they’ve already picked out the make, model, color and options, then that’s a different story, but that’s not the tale these commercials are telling, where a person is overwhelmingly surprised that there’s a brand new car waiting in their driveway with a big red bow on it (or in a recent Kia commercial, in their living room under a stocking, which begs the question of how they’re going to get it back outside without ruining their carpet or flooring).

I don’t know about the rest of you, but I just shake my head when I see a commercial featuring a person getting the gift of a new automobile, and anyone who sees those commercials and considers giving that sort of gift – no matter the occasion – should contact me about donating to some worthy causes.  If they don’t have a need to donate to a college fund, I know a few kids who could really use a bit of cash thrown in that direction.

If the person doesn’t have a car for one reason or another and absolutely needs to buy a new means of transportation, maybe they should consider putting a little more time and effort into making sure it’s going to be a car that all parties involved will be able to enjoy for 6-10 years, not just looking for a wow factor.

Big red bow?  I don’t think so.

And by the way, if your reason for wanting your mate (or parents) to give you a car stems at all from MTV’s Sweet Sixteen television show… stop reading GuysNation right now.  You’re not going to fit in.